Role
Research, interviewing, journey mapping, concept validation, design iteration, hand off
Team
2 Designer, 2 Product Managers, 9 Engineers
Timeframe
2 months
BACKGROUNDWhat is Hosted Utilities?
Hosted Utilities is a hosted application which provides an easy entry point into the Canton Network (a public blockchain network) by enabling users to buy, hold, and transfer digital assets in the application which will allow them to participate in apps and services available on the network
What problem is this trying to solve?
There is a high barrier of entry into the Canton Network as participants need to host, build, and maintain their own infrastructure, which deters SMBs and startups from joining and participating in the Canton Network leading to low traffic volumes
PROJECT OVERVIEWThe Objective
How might we provide an easy entry point into the Canton Network for small investor organizations who do not want to host, build, and maintain their own infrastructure in order to increase traffic volumes in the network
The Process
DISCOVERWho is our target user?
Company Size
SMBs and startup investor companies who do not have an internal IT department
Risk
Fall in the middle ground where they are more risk averse than individuals but less risk averse than banks
Technical Expertise
They have low-medium technical expertise. They don’t want to build their own frontend or automations
Control
They don’t need control over their own infrastructure and their own nodes
What are their goals?
Goal 1
Generate revenue form Canton Coin and digital assets on the network
Goal 2
Buy, hold, and transfer digital assets in the Canton Network
Goal 3
Participate in applications and services in the Canton Network
The Challenge
The clock is ticking
The project was only 2 months long with a MVP to deliver at the end. There is also a big lack of engineering resources the people to push this big project forward